Privacy Policy

1. Introduction

This Privacy Policy describes how Pure & Co ("Pure & Co", "our", "us" or "we") collects, uses, shares, and stores information. Our goal is to provide you with a positive experience when using our website and services, while at the same time keeping your personal data secure.

This policy applies to information we collect:

• When you register with, access, or use the pureair-au.com website ("Website");
• When you interact with our advertising on third-party websites and services;
• When you subscribe to our newsletters, promotions or other marketing initiatives; and
• When you contact or interact with us, for example, in email, text, and other electronic messages between you and our Website or our Customer Service team.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, do not register with or use the Website. This policy may change from time to time (see Changes to Our Privacy Policy below). Your continued use of our Website or services after we make changes is deemed to be acceptance of those changes.

2. Information We May Collect and How We Collect It

When you use our Website or related services, we may collect the following information:

Profile Data — name, password, email address.

Logistics Data — receiver's name, phone number, delivery address, postal code, and related product information.

Financial Data — before placing orders, you may be asked to provide financial data, including card numbers, card expiration dates, CVC codes, account holder name, and billing addresses. We do not store this information. Instead, it is securely processed by our payment service providers.

Technical Data — device type, operating system version, browser type, language, region and IP address.

Usage Data — details of your use of our Website, including history of operation, search queries, cart activities and length of visits to certain pages.

Consumer Preference Data — products purchased, motivation for purchase, your preferences in receiving marketing from us, your responses to surveys, and other purchasing behavior.

Communications Data — your communication preferences, contact information, recordings of calls to our Customer Service team, and records and copies of your correspondence.

Aggregated Data

We may store and use anonymized or aggregated data such as statistical or demographic data that incorporates or is derived from your personal data, which is not itself personal data. However, if we combine Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data.

Cookies and Similar Technology

We use cookies, web beacons, and other similar technologies to collect information automatically. For more information, see our Cookie Policy.

3. How We Use the Collected Information

We use information that we collect about you or that you provide to us for the following purposes:

• To allow you to register, log in, and manage your account
• To enable you to place orders and process payments
• To fulfil orders, deliver products, and process warranty, returns and/or repairs
• To investigate and prevent fraud
• To operate, maintain, and provide features and functionalities of the Website
• To improve or develop our products and services via analytics
• To personalize your experience and provide tailored recommendations
• To communicate with you and provide customer services
• To provide promotions and information on new products and/or services

4. Personal Data Sharing and Disclosures

We may disclose personal data that we collect or you provide in the following ways:

• With your consent: with specific third parties authorized or designated by you.
• With service providers: contractors and third parties we use to support our business, such as website hosting, data analysis, payment processing, customer support, e-mail delivery, and analytics services.
• With advertising and analytics providers: companies that help us offer and measure the effectiveness of advertising and marketing.
• For legal compliance: in response to a subpoena, court order, or other legal process.
• For protection: to preserve the security of our Website, resolve disputes, or assess potential wrongdoing.
• During asset transfer: to a buyer or successor in the event of a merger, restructuring, dissolution, or other transfer of assets.

5. Retention of Personal Data

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation.

6. How We Secure Personal Data

Pure & Co implements reasonable and appropriate industry-standard security controls to protect personal data:

• We use cryptographic technologies to ensure confidentiality of information in transmission.
• We deploy access control mechanisms to ensure only authorized personnel can access your personal data.
• We implement trusted protection mechanisms to protect data and storage servers from attacks.
• We hold security and privacy protection training to raise employees' data protection awareness.

Although we do our best to protect your personal data, no security measures can provide absolute protection. If you have reason to believe that your interaction with us is no longer secure, please immediately notify us.

7. How We Protect Children's Personal Data

The Website and services are not intended for children under the age of 18. We do not knowingly collect personal data from children for purposes of marketing or sales. If we learn we have collected personal data from a child without parental consent, we will take steps to delete that information.

8. Your Rights and Choices

Subject to applicable laws, including the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs), you may have the following rights:

• Right to Access and Correct: You can access, correct, or modify the information you provided to us by editing your account settings or contacting us.
• Right to Delete: You can request deletion of your personal data by contacting us.
• Right to Opt-Out: You can set your browser to refuse cookies (see our Cookie Policy) and unsubscribe from promotional emails.
• Right to Restrict Processing: You have the right to restrict the processing of your personal data in accordance with applicable laws.
• Right to Object: You can object to the processing of certain personal data for reasons relating to your particular situation.
• Withdraw Consent: You have the right to withdraw consent at any time. However, this will not affect the lawfulness of any processing carried out before withdrawal.

9. Links to Other Parties' Websites

The Website may contain links to third-party websites, products, and services. We are not responsible for the privacy practices of such third-party websites. We encourage you to read the privacy statements of any linked websites you visit.

10. International Data Transfer

We may share your personal data within our group or with third parties located outside your country. Whenever we transfer personal data outside of Australia, we ensure the data is transferred in accordance with this Privacy Policy and as permitted by applicable data protection laws.

11. Changes to Our Privacy Policy

We may update this Privacy Policy periodically to reflect changes in how we collect and use your personal data or changes in applicable laws. We will not reduce your rights under this Privacy Policy without your explicit consent. If changes are significant, we will provide a more prominent notice.

12. Contact Information

If you would like to make a privacy rights request, you can contact us:

Attention: Legal Department
Email: [email protected]
Postal Address: 18 Old Wingello Rd, Bundanoon NSW 2578, Australia